logo-tailwind

We turn insights

into influence​

We transform market insights and strategic recommendations into category-defying digital and physical products, services, and brands. The unique blend of our complimentary skills, coupled with our expertise in AI, technology, and design, position us as a “one-stop shop” for brand building: from getting the right idea to getting the idea right

While keeping an eye on dynamic markets and sectors, we’re always on the lookout for the next big thing, finding opportunities that others haven’t noticed yet. By forging partnerships with industry experts and drawing from our expertise, we don’t simply collect insights – we turn them into tangible, profitable results.

AI Design & Deployment

AI Workflow Prototyping

Review of the company’s work model and looking for improvements using AI and smart solutions in the field of strategy, marketing and product development. Prototyping a workflow using AI.

AI Assistant Development

AI asistant development based on AI Copilot or Azure AI

AI Speculative Thinking Tools

Creating tools or workflows supporting futurecasting

Digital Product Development​

Developing digital solutions that align with brand strategy, enhancing user engagement and market position.

AI Assistant Development

We are Microsoft for Startup Partner, we use Azure AI studio and Copilot Studio to develop new AI assistants that meet business needs.

Brand Incubation & Development​

Product & Service Innovation

Mapping untapped market opportunities to leverage with new product/services: broader direction recommendations and/or development-ready ideas

Concept Development

Converting ideas into debut-ready products and/or services: prototype for investors, MVP or full scope launch for the market

Strategic Brand Positioning

Architecting brand core pillars based on a clear, concise differentiator and unique storytelling

Brand Identity

Brand framework for composable packages: Naming, Logo, Brandbook, selected layouts/touchpoints (eg. business card, but also landing page)

Brand Communication Strategy

Creating voice and messaging pillars, listing and prioritizing tone and benefit messaging for various channels and touchpoints

Digital Product Design & Deployment

Rapid Prototyping

Getting to know – systematizing knowledge about the project, defining needs and goals

Information Architecture – determining the structure of content in a digital product, service map, content models, user flows and task flows

Rapid prototype – a prototype of a digital product for research and testing

Graphic & UX/UI Design

LoFi design – low-level design – content layout

HiFi design – high-level design – design

Mobile apps & web services development

Programming – solution architecture, frontend and backend development

New energy Report

COMING SOON

A COMPREHENSIVE GUIDE TO ONE OF WORLD’S LEADING ENERGY CHALLENGES, ADJUSTED TO ADDRESS THE UNTAPPED OPPORTUNITIES 
OF POLISH MARKET AND BEYOND

Longevity Report

COMING SOON

A COMPREHENSIVE GUIDE THE COMPLEX WORLD OF LONGEVITY, UNPACKING THE LATEST RESEARCH, TRENDS, AND STRATEGIES THAT 
ARE DEFINING THE FUTURE OF AGING

AI Report

GET THE REPORT

A COMPREHENSIVE GUIDE THE COMPLEX WORLD OF AI, UNPACKING THE LATEST RESEARCH, TRENDS, AND STRATEGIES THAT 
ARE DEFINING THE FUTURE OF AGING

Team

Piotr-profile-1

Piotr Dębiec

With 15+ years of experience spanning corporates, startups, and NGOs, Piotr brings a background as a business owner, board member, and supervisor. His expertise in strategy, finance, and business development has contributed to successes in Pharma, Healthcare, and the FMCG Industry. Passionate about building products, he has led ventures from ideation to execution, both independently and within corporate structures. Grounded in Economics & Finance, his interest in technology fuels innovation, bridging traditional and digital realms.​
Emilka-profile-1

Emilia Obrzut

Warsaw/Berlin based Brand Strategist, focused on LOHAS and value-driven brands. Member of Sovereign Objects (alongside senior creatives from Collins, IDEO and Google among many), where she has recently co-created brand strategy for Herself Health ($26M in Series A). With a founder background with 2 successful exits, she aligns business objectives with unique positioning and storytelling. Effectively manages the execution of brand strategies by collaborating closely with the client, as well as curating and managing external teams.​
Stefan-profile-1

Stefan Sajdak

Digital Product Manager with experience in crafting digital and IoT products for the security, healthcare, and drone industries. Specializes in architecting scalable digital solutions for pioneering companies, overseeing the entire journey from concept to thriving business product. Notably, Stefan devised a suite of applications facilitating the transport of biological materials via drones, a breakthrough that saw successful implementation during medical air transports, covering a distance equivalent to over three laps around the Earth last year.

Testimonials

Our expertise in navigating the complex health & wellness landscape has made us the go-to choice for those seeking a reliable, innovative partner in both brand ideation and implementation.

STARPHARMA

    Petia Hadjieva
    Petia Hadjieva

    Founder & CEO at Starpharma

    Tailwind Lab has been influential in reshaping our company's strategic direction. Their comprehensive insights and data analysis have provided us with a clear roadmap for our future endeavors. The depth and clarity of their research have empowered us to make informed decisions that are pivotal for our growth and success. We are truly grateful for the invaluable guidance Tailwind Labs has offered, and we look forward to continuing our partnership with them.

    PURELLA SUPERFOODS

      Michał Czerwinski
      Michał Czerwinski

      Founder & CEO at Purella Superfoods

      TWL has consistently demonstrated exceptional professionalism in the development of digital products. Their attention to detail, innovative approach, and commitment to excellence have significantly contributed to the high quality of our digital offerings. The team's expertise and dedication have not only met but exceeded our expectations, making them a valued partner in our digital journey.

      FUTURITY SYSTEMS

        Magdalena Mojsiejuk
        Magdalena Mojsiejuk

        Creative Director at Futurity Systems

        Working with Tailwind has been a game-changer in anticipating future trends. Their comprehensive reports are not only insightful but also meticulously detailed, providing us with a clear vision of what lies ahead. Their forward-thinking approach has made it easier for us to plan and strategize for the future. It's truly a pleasure to think about the future with Tailwind by our side, as their expertise ensures we are always a step ahead.

        HAVE PROJECT IN MIND ?

        ADDRESS

        UL. CHAŁUBIŃSKIEGO 8, 00-613 WARSZWA

        © TAILWIND 2024